
The U.S. government has introduced the “U.S. Cyber Trust Mark,” a voluntary labeling program to help consumers identify smart home devices that meet established cybersecurity standards.
This initiative, similar to the Energy Star program, allows manufacturers to display the Cyber Trust Mark on products that pass cybersecurity assessments conducted by the National Institute of Standards and Technology (NIST). The label will appear alongside a QR code on product packaging, providing consumers with detailed security information, such as instructions for changing default passwords, configuring devices securely, and accessing updates or patches.
Set to launch in 2025, the program will apply to various wireless Internet of Things (IoT) products, including smart appliances, home security cameras, and fitness trackers. However, it will exclude wired devices, medical devices regulated by the FDA, personal computers, smartphones, and routers.
The introduction of the U.S. Cyber Trust Mark aims to enhance consumer confidence in the security of connected devices and encourage manufacturers to prioritize cybersecurity in product development.